Expose Cruelty. Inspire Change.
Use your voice to defend farmed animals and transform our food system from cruelty to compassion.
We, the undersigned, demand that Dairy Management Inc. stop funding whitewashing campaigns that hide cruelty from the public.
Dairy Management Inc. has spent hundreds of millions of dollars convincing us that dairy is wholesome, natural, and kind. But the truth is hidden behind their marketing machine.
Mother cows are separated from their babies. Animals are mutilated without pain relief. Lives are treated like production lines and discarded when no longer profitable.
We demand the truth.
We call on Dairy Management Inc. to publicly acknowledge the standard practices of the dairy industry—including mother-calf separation, mutilation, and the slaughter of “spent” cows—and to stop promoting these cruelties as “wholesome” in a system where animals are “well cared for.”
We request a public response from Dairy Management Inc. addressing these demands.
The era of dairy whitewashing is ending.
We deserve transparency. Animals deserve compassion.
Building a Powerful Movement for Change
Mother cows and their calves suffer in secret, and it’s time we exposed the dairy industry’s deception. When we come together to demand change, we create a force more powerful than when we stand alone.
By joining our efforts, you will help drive impactful initiatives, raise awareness, and influence policies that protect animals. Together, we can create a future where every animal is treated with respect and kindness.
Quick Digital Actions
Ready to do more? Take one minute to help expose the truth about dairy—and help end the cruelty.
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Share the Campaign on Social Media
Make some noise. Help the truth reach more people.
Post this on social media to challenge dairy’s deception, and tag @mercyforanimals and @undeniablydairy.
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Comment on Dairy Management Inc.’s Social Posts
CloseSuggested copy:
Dairy isn’t “undeniably good”—it’s undeniably cruel. Calf separation, forced impregnation, and slaughter are industry standards. Got misery? GotMisery.com -
Download and Post to Your Instagram Story
Got five seconds? Use them to expose the milk myth.
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Text Four Friends About the Campaign
Spark a conversation that matters.
Bring the Campaign to Your Community
Want to make an impact locally? We have social graphics and printable posters, flyers, and stickers—everything you need to spread the truth and spark change.
Together, we can expose dairy’s cruelty and build a kinder plant-based future—one neighborhood at a time.
Download and share the materials below to get started.
How to Talk About Dairy
Our Community in Action
Around the globe, Mercy For Animals volunteers are taking a stand to encourage others to ditch dairy and speak up for animals! Join us in making our voices heard.“Ever since I learned of the horrors and atrocities committed by the dairy industry, I’ve stopped consuming dairy milk completely. I’ve switched to oat milk and other alternatives and now even prefer them to dairy milk!”
—Elias C., San Francisco, California
“One of the saddest sounds in the world is the cry of a mother cow after her calf is stolen from her. Among many other injustices, this is the plight of millions of cows every day in the dairy industry. Plant-based alternatives break this cycle of cruelty, are far healthier, and taste great too.”
—Vince H., Boise, Idaho
“As a young person, I am terrified about what my future looks like on a warming planet. Milk production from the world’s 270 million cows creates greenhouse gases, takes up land, and uses up fresh water at a much higher rate than plant-based alternatives. I have given up dairy for my own future.”
—Kate H., Charlotte, Georgia
“Like any business, the dairy industry’s goal is to make as much money as possible. Through clever campaigns and government partnerships, consuming dairy products like milk and cheese has become ingrained in society. Because of this, most people don’t question why humans drink the milk intended for another species. Most don’t realize that cows are mammals, just like us, who only produce milk when they have a baby. We don’t drink milk from dogs, pigs, or monkeys—so why from cows? There are other sources of calcium that are much more natural and free of cruelty.”
—Valerie S., Lyons, Colorado
Together, We Can End Factory Farming
Thanks to dedicated advocates like you, the global movement to end factory farming grows stronger each day.
Every dollar powers critical steps forward, helping fuel groundbreaking investigations, drive reform, and raise awareness.
Make a gift today, and help build the world all animals deserve.