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Dairy Uncovered

What the Carton Doesn’t Show

The dairy industry masks cruelty with feel-good marketing. This is what the industry doesn’t want you to see.

What Cows Endure

Behind the marketing lies a cycle of suffering baked into the business model.

Forced Into Pregnancy

Cows are repeatedly impregnated and milked until their bodies give out.

Calves Torn Away

Cows cry out as their newborns are dragged away—sometimes while the calves are still wet from birth. This happens at nearly every dairy farm.

Left to Suffer

Many cows suffer from joint and other infections that cause swelling, pus, and pain. Many never receive proper veterinary care.

Used Then Discarded

Once their bodies give out due to neglect and constant breeding, cows are sent to slaughter.

Today, 25,000 Calves Will Be Taken from Their Mothers

The dairy industry is built on separation, suffering, and silence. You can help change that.

Sign the petition to demand transparency and expose the cruelty the National Dairy Council is hiding. Together, we can promote compassion, honesty, and a dairy-free future.

Read the Petition

This Is the Cost of Milk

What the dairy industry doesn’t advertise: Standard practices involve forced pregnancy, loss, exhaustion, and slaughter.

Test Your Dairy Industry IQ

Take this three-question quiz and see how much the industry hasn’t told you.

1.
Question 1 of 3

What must happen for a cow to produce milk?

Myth vs. Reality

Click to uncover the truth behind dairy’s deceptive marketing.

Turn Outrage into Impact

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Straight from the Experts

Those who study animal welfare say the dairy industry is broken—and it’s time to change it.

“High milk yield can predispose cows to disease through physiological, metabolic, physical, and psychological factors. Metabolic factors include increased requirements to support digestion, absorption, and metabolism of nutrients. This has led to prolonged periods and deep nadirs of negative energy balance that predispose dairy cows to a range of metabolic and infectious diseases/disorders, compromised welfare, and poor fertility with high culling risk.”

—Professor Clive Phillips, The Risks to Dairy Cow Health of High Milk Production Levels (2025)
Editor in Chief of Animals, Springer Nature Animal Welfare Series, and CABI Animal Welfare and Behaviour Cases; Adjunct Professor, Curtin University Sustainability Policy Institute, Australia;
Visiting Professor, Estonian University of Life Sciences, Institute of Veterinary Medicine and Animal Science

Straight from the Experts

Those who study animal welfare say the dairy industry is broken—and it’s time to change it.

“Intensive dairy production typically results in cows enduring poor welfare throughout their severely shortened lives. Their average lifespan in these types of farms is usually 4.5 to six years, whereas the natural life expectancy of dairy cattle is around 20 years. Genetic selection for high yield already predisposes these animals to serious health issues, such as lameness and udder infections. In addition, a production strategy that relies on unnaturally frequent impregnations with the objective of maximizing milk output, coupled with distressing environments and practices that prevent them from performing patterns of behavior that are essential for their well-being, contributes to further deteriorating their quality of life.”

—Andrew Knight, BSc./BVMS, PhD (Griff.), PhD (Winch.), MANZCVS, DipECAWBM (AWSEL), DipACAW, FRCVS, PFHEA Veterinary Professor of Animal Welfare; Adjunct Professor, School of Veterinary Medicine, College of Environmental and Life Sciences, Murdoch University, Western Australia; Adjunct Professor, School of Environment and Science, Griffith University, Queensland; Associate Lecturer in Animal Welfare, University of Winchester, UK; EBVS® and RCVS Veterinary Specialist in Animal Welfare Science, Ethics, and Law; American and New Zealand Veterinary Specialist in Animal Welfare; Fellow, Royal College of Veterinary Surgeons; Member, Australian and New Zealand College of Veterinary Scientists (Animal Welfare chapter); Principal Fellow, Advance HE

Straight from the Experts

Those who study animal welfare say the dairy industry is broken—and it’s time to change it.

“For years, we have been taught that separating calves from their mothers at birth is a way to save them from certain death. But the truth is much simpler: It is being done for profit. That amount of milk that would go to the calf—milk that cannot be sold—becomes the tipping point in an increasingly industrialized farming system. … What people tend to overlook in this industrial model are the profound benefits that mother and calf gain from staying together for as long as possible—with a gradual and not abrupt weaning. First, cows experience fewer cases of mastitis, and calves have fewer episodes of diarrhea. But perhaps most importantly, there are emotional and developmental gains. Calves raised by their mothers show lower stress levels and greater social and cognitive skills. Learning from adults is essential for coping with the stressful stimuli of farm life—and no one teaches better than a mother.”

—Monica Battini, PhD, ECAWBM Assistant Professor, University of Milan, Department of Agricultural and Environmental Sciences (DiSAA)

—Marta Brscic, DVM, PhD, DipECAWBM (AWSEL) Associate Professor, University of Padova, Department of Animal Medicine, Production and Health (MAPS)

Cows: The Other Best Friend

Surprising facts that show cows and dogs aren’t so different after all.

Dogs remember people and routines.

They recognize familiar voices and remember training for years.

Cows remember faces and hold grudges.

They can distinguish individual humans and other cows—and remember mistreatment.

Dogs can learn names, solve puzzles, and follow complex commands.

They’ve passed IQ tests designed for toddlers.

Cows learn quickly and enjoy mental challenges.

They can figure out mazes, remember solutions, and get excited when they succeed.

Dogs read our emotions and respond with care.

They can sense sadness and offer comfort through touch and presence.

Cows form deep bonds and mourn separation.

They’ve been observed crying for days when a calf or companion is taken.

Dogs follow those they trust and love being petted.

Tail wags, snuggles, and loyalty define their relationships.

Cows choose best friends and seek out affection.

They groom one another, nuzzle caregivers, and stay close to their favorite companions.

With few federal protections for farmed animals, cruelty runs rampant in our food system. But thanks to advocates like you, we’re exposing the truth and pushing for lasting change. As the fight continues, so does the need for support.

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